Archive for May, 2007
Apple
Tuesday, May 15th, 2007Another music industry example comes to mind, namely APPLE®. Have you ever asked yourself what is the most brilliant part of the all advertising and marketing since the launch of I-Tunes? If not, fine, that’s my job! Answer: “What’s not there!” What’s not there, is the word “apple.” Instead, the only reference is use of [...]
Trademark Applicants Beware of Mailbox Solicitations
Tuesday, May 15th, 2007By Cheryl L. Hodgson © Hodgson Law Group 2007 While the advent of public filing information on line is a huge convenience to the public and legal practitioners alike, there is a dark side. An entire industry has emerged, calculated to confuse the trademark applicant, and extract fees for “watch services” which are often unnecessary [...]
How a Great Slogan Saved a Musical Career
Monday, May 14th, 2007By Cheryl L. Hodgson © Hodgson Law Group 2007 Two important reasons to register your brand we’re almost certain you’ve never thought of: 1. Stay out of jail for using your own name. 2. Co-brand your product in case one “goes South.” Mexico, like much of the rest of the world, and unlike the United [...]
A Great Trademark Serves as the “Goodwill” Ambassador of your Business!
Monday, May 14th, 2007By Cheryl L. Hodgson © Hodgson Law Group 2007 What exactly is “Goodwill”?That value attributed to a business that is not tangible, but arises from the reputation, expertise, service or some other intangible that attaches to the business and makes it have more worth than just the value of its assets. A recent personal experience [...]
Welcome to the Hodgson Law Group Blog
Sunday, May 13th, 2007Welcome to the Hodgson Law Group Blog, which we trust will become your trusted advisor to help build and protect the most important asset of your business-it’s good will, as well as valuable expressions of creative ideas. From time to time we will recognize and applaud this firm’s most important assets-our wonderful clients. After years [...]