Archive for July, 2007
The Bancroft Family Reminds The World: “It’s About the Brand, Stupid.”
Tuesday, July 24th, 2007Why would News Corp. offer to pay $60 per share for the Wall Street Journal, with near constant media debate over the last two months over the true value of the deal? Simple answer: “It’s all about the brand.” That magical intangible, but very real, asset known as good will, is symbolized by the trademarks [...]
Creating a Distinctive Trademark From Merely Descriptive Terms
Thursday, July 19th, 2007Trademarks indicate the source of goods and services. Many self-appointed marketing gurus in the internet age advocate selecting a term for the name of the goods or services that describes the nature of the goods or services. From a marketing perspective, the name of the good should also describe what the good claims to provide. [...]
World Intellectual Property Organization Mediation Training in Geneva, Switzerland
Tuesday, July 10th, 2007By Cheryl L. Hodgson © Hodgson Law Group 2007 After years of professional frustration as a lawyer, participating largely in the “caucus” model of mediation, and more importantly, the ineffective results of the court system, I’m happy to say how thrilled I was to attend two workshops hosted by the World Intellectual Property Organization (WIPO) [...]
Discount TM Filings—Good Deal or Too Good to Be True?
Monday, July 9th, 2007By Cheryl L. Hodgson © Hodgson Law Group 2007 Buying that expensive suit or designer handbag on sale may be a good value. However, when it comes to trademark filing services the discount route not be the best value after all. Several “do it yourself” or online consumer discount legal service sites also advertise trademark [...]