Archive for November, 2007
Trademarks: The “Good Will” Ambassadors of Your Business
Tuesday, November 27th, 2007Many professionals have heard the term “good will,” yet many have very little idea what good will actually is. Others, including business valuation experts and accountants understand that good will is an asset of a business, albeit intangible: it is the positive reputation and relationships that a business has cultivated. Good will has also been [...]
A Strong Brand is the Most Valuable Asset of a Business
Saturday, November 24th, 2007Are you properly protecting your business brand, namely its good will and trademarks? What’s the value in doing so? Read on. “Of the top 100 globally used trademarks, the U.S. accounts for over half, including the top five: Coca-Cola, Microsoft, IBM, GE and Intel. The estimated value of the 51 US trademarks listed in the [...]
World Intellectual Property Organization Arbitration and Mediation Center: A Great Resource for Lawyers and their Clients—Home and Abroad
Wednesday, November 7th, 2007“You are, at this moment, standing, right in the middle of your own ‘acres of diamonds.” Earl Nightingale Cheryl recently returned to Geneva, Switzerland to attend two more outstanding WIPO workshops, both of which featured leading practitioners from around the world. www.wipo.int. The subjects included the Arbitration of Intellectual Property Disputes, and an Advanced Workshop [...]
Hodgson Law Group or Legal Zoom–It’s Your Brand –You Decide!
Tuesday, November 6th, 2007Companies such as Legal Zoom that offer discounted rates for trademark filings may not be such a wise choice for consumers and new businesses looking for cost savings. Yes, we at HLG are biased. However, this bias is based upon years of experience in dealing with the subtle complexities we encounter daily in successfully registering [...]