Archive for March, 2008
The Big Idea and Donny Deutsch Get it– Brand Equity Does Matters.
Sunday, March 30th, 2008A fellow trademark lawyer sent me an article entitled “Name That Firm” which ran in the Wall Street Journal on March 17, 2008. Nice piece, but once again I came away feeling the same way I feel when Donny Deutsch on The Big Idea talks about choosing a great name for a product. The music [...]
Trademark Protection for Individual Names-A “Poison Pill” For Cybersquatters
Saturday, March 8th, 2008A White Paper for People Called Out on the Red Carpet Clients are asking “Should I register my individual name as a federal trademark? The unequivocal answer for celebrities, sports figures, published authors, speakers and individuals marketing goods and services under their individual names is, “Yes.”