Archive for June, 2008
Imagine Telling Investors the Good Will of Your Business Has Been Lost or Damaged!
Thursday, June 5th, 2008Maintain and Police Trademark Registrations or this could happen to you! A parts manufacturing company in the Bay Area called me in to review and summarize the status of their brand protection and copyrights. That included their logo and other trademarks. A large percentage of the purchase price paid for the company several years earlier [...]
Brand Management in the 21st Century–It’s the Brand–New Game.
Wednesday, June 4th, 2008Valuing trademarks and good will in company financial statements is more than Accounting 101. It may well be a fiduciary obligation for the officers. So what if your business is not the size of McDonald’s, or likely to engage in scandals the likes of Enron. Why should you care about the need to accurately value [...]