Archive for November, 2008
Brands Lost In Translation: NOVA Means “Does Not Work”
Wednesday, November 5th, 2008By Ryan Blaney – Associate with Hodgson Law Group Many companies have visions of creating a global empire, yet create brands that cater largely to the American market. However, it is paramount for companies to consider how their brand will translate on a global level. A lack of foresight can seriously impair the value of [...]
