Archive for January, 2009
Avoid Brand Sin-Don’t Miss the Mark in Brand Selection & Protection
Thursday, January 15th, 2009On average, 70% of the purchase price paid to acquire U.S. businesses is for intangible assets, with over 50% being for the brand. Intangible assets are the most valuable of most businesses. Yet, they are often the most neglected. “Goodwill” – represented by trademarks and brands – is a valuable asset that can and must [...]
