Archive for March, 2009
BRAND A DOT?
Saturday, March 28th, 2009I so love it when a new brand gets it, and gets it right! Two completely different brands headed for the big time with a DOT in their future are on your horizon. This post features only one, so you must come back for Part 2. Ah, such suspense! Both dots happen to be favorites [...]
Follow the 7Ps of Branding
Tuesday, March 17th, 2009by Kevin Randall -Courtesy of www.brandchannel.com Follow the 7Ps of Branding Every day we are bombarded with numbing news about the economy: bank busts, bailouts and buyouts, rising jobless claims, more home foreclosures, declining consumer confidence, the unfolding “stimulus package” and a national budget in crisis. In the marketing world, we endure a similar drumbeat [...]
National Day of Sharing-Music For Free & Everything Else!
Tuesday, March 17th, 2009A national day of sharing everyone’s “stuff” for free is an interesting concept. An answer to those who say “why should we have to pay for music?”
Well, why should any of us have to pay for anything belonging to someone else? Duh!
Trademark Search In Hand “Noodle” over it!
Sunday, March 15th, 2009Think of your trademark search as a chance to “kicks the tires” of a new car, or obtain a “termite report” before closing on a new home purchase. Better to know both the problems and benefits are prior to making a long term commitment.
Time spent with counsel analyzing search results can provide a way to side step potential land mines, and illuminate the dark path to wise selection and protection.