Archive for April, 2009
« Previous EntriesAbercrombie Trademark Bully: Hollister vs. Hollister
Monday, April 27th, 2009Abercrombie has been threatening Hollister residents and users over use of their home town’s name on clothing for years now. This borders upon the absurd and takes our trademark bully pulpit to new heights. We may start our own Wall of Shame. Welcome to Hollister, California. www.hollister.ca.gov. An idyllic town on the [...]
Trademark Monitoring: Google Adwords – Friend or Foe?
Friday, April 24th, 2009Monitoring trademarks including learning whether competitors are purchasing your trademarks as AdWords. A recent ruling from the Second Circuit may breathe new life into the ongoing efforts of trademark owners to prevent the auction of trademarks to competitors by Google. The practice drives up the prices rightful owners pay to use their own trademarks since they are bidding against third parties.
SPRINKLES Cupcakes-The Dot Trademarks-Take 2
Thursday, April 23rd, 2009SPRINKLES is THE cupcake brand to follow, and learn from, and EAT! Need a daily menu, call our office, we have one at every desk.
eMarketing Challenges Trademark Owners, & Marketing Experts to Learn Cyber Theft Tactics
Wednesday, April 22nd, 2009Cheryl’s presentation at em9 went extremely well in San Francisco, where she discussed how brand owners can police brands and prevent loss of valuable rights while effectively marketing on the Internet.
E Marketing Presents Brand Owners with New Challenges and Strategies for Protecting Brands on the Internet
Monday, April 13th, 2009For Immediate Release – Each week nearly 3500 domains are hijacked from registered owners. Brandjacking is one of the fastest growing crimes throughout the Internet. Cybersquatting continues to be the most common method observed with more than 380,000 exploits in the last quarter of 2007. This represents a 33% increase for the year. Cheryl Hodgson [...]