Archive for May, 2009
What is Branding?: Elle McPherson Gives Us an Insiders View
Tuesday, May 26th, 2009Who said intellectual property was not sexy?!!
At the recent International Trademark Conference in Seattle, Washington, May 2009, Elle McPherson spoke to several thousand trademark attorneys and brand owners about how to create a great brand. Branding is an integral part of our world now, bombarding us in every type of media format we are [...]
International Trademark Association Conference – Seattle, Washington
Tuesday, May 26th, 2009Hodgson Law just returned from a week in Seattle, Washington, and we are exhausted! However, we attended the International Trademark Association Conference which is held once a year in a different city in the world. This year the chosen city was the majestic metropolis of Seattle.
After arriving in the city the night kicked off for [...]
Woody Allen Settles Right of Publicity for $5 million–Think Outside the Trademark Box
Friday, May 22nd, 2009Woody Allen settles for a cool $5 million in right of publicity suit against American Apparel
Has Google Met Its Match in Regards to Adwords?
Thursday, May 14th, 2009The saga over Google Adwords continues…
I am sure most of you out there in the Internet world are aware of what Google Adwords are, but if not, here is your introduction. In essence, Google sells words which vary in price based on their popularity. For example, the word “trademark” = very expensive / the word [...]
From the TweetDeck: eBrandingQueen
Tuesday, May 5th, 2009Cheryl gave a presentation at the eM9 Convention in SFO on April 21 featuring a discussion of protection of domains, trademarks and copyrights from piracy in emarketing and the Internet. What an exciting event, and another is already planned for October in Atlanta. www.emarketingassociation.com.
Barca vs. Chelsea: Will European Football Games Fall Under New Euro-zone Antipiracy Rules
Monday, May 4th, 2009
In case you havent already heard, Barca THUMPED Real Madrid this past week in a 6-2 killing. Although it may rank as one of the greatest days in my life, it still leaves me nervous about this Wednesday’s match, May 6, between Chelsea and Barca in the Champions League. Last week when the two met, [...]
Are your brand and trademarks someone else’s Twitter ID?
Monday, May 4th, 2009Are you monitoring your personal names, brands, and trademarks in the social networking phenomena? Last month, someone in Germany adopted our client’s brand together with the word “affiliate” as a Twitter ID. The dilemma gave an entire new meaning to brand protection! “In E Marketing, it’s all about the brand.”
If you’d like to follow me, [...]
S=Selection on the INSURE Drive to Trademark Distinction
Monday, May 4th, 2009In previous posts we have discussed the first stops on the INSURE drive to a distinctive brand, Investigation and Noodle. Now come to one of the most important topics of all, Selection. Selection without Investigation is like playing the Lottery, and hoping you come up with a winner. Because I see this as the most [...]
