Archive for May, 2009
Next Entries »Barca vs. Chelsea: Will European Football Games Fall Under New Euro-zone Antipiracy Rules
Monday, May 4th, 2009In case you havent already heard, Barca THUMPED Real Madrid this past week in a 6-2 killing. Although it may rank as one of the greatest days in my life, it still leaves me nervous about this Wednesday's match, May 6, between Chelsea and Barca in the Champions League. Last week [...]
Are your brand and trademarks someone else’s Twitter ID?
Monday, May 4th, 2009Are you monitoring your personal names, brands, and trademarks in the social networking phenomena? Last month, someone in Germany adopted our client's brand together with the word "affiliate" as a Twitter ID. The dilemma gave an entire new meaning to brand protection! "In E Marketing, it's all about the brand." If you'd like to follow [...]
S=Selection on the INSURE Drive to Trademark Distinction
Monday, May 4th, 2009In previous posts we have discussed the first stops on the INSURE drive to a distinctive brand, Investigation and Noodle. Now come to one of the most important topics of all, Selection. Selection without Investigation is like playing the Lottery, and hoping you come up with a winner. Because I see this as the most [...]