Archive for October, 2009
« Previous EntriesFAIR USE…FREE EXPRESSION—DOES FAIREY HAVE ANY HOPE?
Thursday, October 29th, 2009A legal battle was launched in February by Fairey against the Associated Press. Fairey claimed his use of the photograph taken by AP’s Mannie Garcia of then-Senator Barack Obama appearing on the artist’s “HOPE” poster was not copyright infringement. The Associated Press fought back arguing willful copyright infringement over use of the photograph.
HOTELS.COM, HOW GENERIC—TRADEMARK LOST ITS LUGGAGE!
Friday, October 23rd, 2009The costly and belated attempt of Hotels.com to create a protectible trademark and brand from a generic domain name illustrates a point I have been ranting about to internet business owners for several years. A generic term will never be a trademark or brand for the product or service being sold. Before investing thousands of dollars in marketing and advertising solely under a generic or descriptive domain name, consider adopting and registering a term that can be a valuable brand. A strong trademark will distinguish your services and can be used to stake out your turf in the marketplace. Otherwise, you will end up just like HOTELS.COM. It is a nice location on the Internet, but they have no fence to keep out the competition!
BRANDS WE LOVE TO REPRESENT
Sunday, October 4th, 2009Denise Linn www.deniselinn.com, Hay House author and founder of INTERIOR ALIGNMENT®, has authored numerous books, including Feng Shui for the Soul and Space Clearing to name just a few. Denise has appeared on Oprah and has trained hundreds of people worldwide. Denise’s book Soul Coaching is also a 9-day experience held on her beloved Summerhill [...]
BUSINESS WEEK TOP 100 BRANDS-Focus on Building Trust
Saturday, October 3rd, 2009Business Week publishes its annual Top Brands reports. What's the take away for those building brands from the ground up? Focus upon a core message and building trust with your customers
ICANN gTLD PROPOSAL: Good for ICANN Bank Account or Benefit to Internet Users?
Thursday, October 1st, 2009Remember when you were young, making mud pies in the backyard after a rain, and not really knowing what you would do with the pies afterwards? Yeah, well, that’s kind of what ICANN has done by proposing to open the floodgates for an unlimited expansion of generic top-level domains (gTLDs).