Archive for June, 2010
Intel on when to draw the line on infringement suits
Tuesday, June 8th, 2010Intel’s recent string of unreasonable trademark suits is a good lesson for large companies with the money to pay lawyers to bully smaller competitors (and even noncompetitors.) While it’s necessary and vital to protect your brand name from infringement and dilution, it’s also important to know when to draw the line to protect your reputation with the public.
