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A Strong Brand is the Most Valuable Asset of a Business
© Cheryl Hodgson 2007 | Posted on November 24, 2007
Are you properly protecting your business brand, namely its good will and trademarks? What’s the value in doing so? Read on.
“Of the top 100 globally used trademarks, the U.S. accounts for over half, including the top five: Coca-Cola, Microsoft, IBM, GE and Intel. The estimated value of the 51 US trademarks listed in the top 100 is over $715 billion alone.” World Trademark Review¸ Fall 2007, analyzing Business Week 2006. Business Week.
In an earlier post in July 2007 Good Will Ambassadors-July 07 examined good will as an asset of a business, its relationship to trademarks, and protection of intangibles for business valuation purposes.
According to a recent PricewaterhouseCoopers’ analysis of the US market, intangible assets and goodwill constituted 74 per cent of the average purchase price of acquired companies in 2003!
Technorati Tags: business management, business valuation, good will, intangible assets, Intellectual Property, Marketing, Trademarks
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