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BRAND A DOT?
© Cheryl Hodgson 2009 | Posted on March 28, 2009
I so love it when a new brand gets it, and gets it right! Two completely different brands headed for the big time with a DOT in their future are on your horizon. This post features only one, so you must come back for Part 2. Ah, such suspense!
Both dots happen to be favorites of mine, both personally and professionally, even if I don’t represent either of them, yet! I just happen to know a great brand when I see or taste it.
First up, “On the Mat.” The Yogi mat that is, from YOGITOES®. I’ve spent 14 years learning to live Yoga off the mat, into life in Los Angeles. I am proud to say I completed teacher training last year with the amazingly gifted SAUL DAVID RAYE http://www.thaiyoga.com/ co founder of EXHALE Sacred Movement in Venice, CA. Saul continues to inspire the lives of many in Los Angeles, except of course when he is traveling the world without us, and then inspiring others!
I met Susan Nichols of YOGITOES by divine guidance several months back. I was as close to star struck as a Yogi can be. YOGITOES has patents for those little sticky dots on the bottom of the skidless yogi towels that sit on top of and, literally stick to a normal mat. After all, my third eye has been staring at her orange sun on one end of the SKIDLESS several times a week in class for two years wondering but not knowing. www.yogitoes.com
Susan is as beautiful on the inside as the products she has created. Please, do check out her entire line of products, including the Shiva pillow that can turn a coach flight into a near tolerable experience! It too has the orange dot. With good fortune, you too will have an orange dot in your future!
Technorati Tags: Big Idea, brand management, brand protection, Branding, business value, Intellectual Property, Los Angeles, Marketing, product launch, Saul David Raye, trademark registration, women entrepreneurs, Yoga, Yogitoes
1 Comment »
April 8th, 2009 at 12:53 pm
Don’t forget yogitoes take on the standard yoga block…a round “ecoDOT”, orange of course! Great blog!