View Print Friendly Version
BUSINESS WEEK TOP 100 BRANDS-Focus on Building Trust
© Cheryl Hodgson 2009 | Posted on October 3, 2009
The annual report from Business Week is in. .
No huge surprises, but always a great read. Number geeks can get into The Interbrand method of valuation to determine the world's most valuable trademarks. However, the results this year raise two important points for all of us to remember:
- Trust. In today’s world, those who thrive earn the trust of the consumer and deliver on that promise. Trust translates to consumer loyalty, brand value and brand equity. Read more
- Value. What is the core message of your brand promise? What are you doing to refine your message, and clearly deliver on that message to your core customers. Doing so is key to building valuable brand equity in today’s world.
The annual report from Business Week is in. . No huge surprises, but always a great read. Number geeks can get into The Interbrand method of valuation. However, the results this year raise two important points for all of us to remember:
1. Trust. In today’s world, those who thrive earn the trust of the consumer and deliver on that promise. Read more
2. Value. What is the core message of your brand promise? What are you doing to refine your message, and clearly deliver on that message to your core customers. Doing so is key to building valuable brand equity in today’s world.
Technorati Tags: brand equity, brand management, Branding, brands, Intellectual Property, Marketing, trademark
No Comments »