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E Marketing Presents Brand Owners with New Challenges and Strategies for Protecting Brands on the Internet
© Cheryl Hodgson 2009 | Posted on April 13, 2009
For Immediate Release - Each week nearly 3500 domains are hijacked from registered owners. Brandjacking is one of the fastest growing crimes throughout the Internet. Cybersquatting continues to be the most common method observed with more than 380,000 exploits in the last quarter of 2007. This represents a 33% increase for the year.
Cheryl Hodgson will be presenting on brandjacking, protection and prevention, at eMarketing Association’s upcoming eM9 Marketing Conference in San Francisco. eM9-SF provides the forum for the very latest trends, best practices, processes and ideas that are transforming the future of marketing and the Internet. Cheryl’s speaking engagement will concentrate on Protecting and Leveraging Your Brand on the Internet. Speaking time begins at 3:45pm on April 21st, 2009, the first day of the conference. This topic will be followed by The Power of Social Network Marketing Panel. Cheryl Hodgson and other industry leaders will provide a highly interactive forum, with real time strategies and case histories.
Cheryl Hodgson is the owner of Hodgson Law Group, founder of Brandaide, and pioneer of the INSURE Brand Protection Sequence: Driving Brands to Distinction.
Brandaide™ has developed the first ever Internet Enforcement Manual which provides brand owners, marketing professionals, and brand managers with a step by step guide to brand protection in e commerce. The Brandaide™ Internet Enforcement Manual and the INSURE Brand Protection Sequence will be available during Cheryl Hodgson’s speaking engagement at the eM9 conference in San Francisco on April 21st, 2009, as well as online.
The eM9 marketing conference in San Francisco will feature Cheryl Hodgson speaking about Protecting and Leveraging Your Brand on the Internet. Speaking time begins at 3:45pm on April 21st, 2009. For more information about the Hodgson Law Group please visit:
For more information about the eM9 conference please visit:
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Contact:
Cheryl L Hodgson
Office: 310-623-3515 Cell: 310-393-2532
9606 Santa Monica Blvd, 3rd Floor
Beverly Hills, CA 90210
chodgson@hodgson-law.com
Technorati Tags: brand equity, brand management, brand protection, Branding, business management, Copyright, cybersquatting, Intellectual Property, Legal, McCarthy on Trademarks, News, press release, Registration, small business advice, speaking engagements, trademark, trademark registration
1 Comment »
May 13th, 2009 at 9:21 am
hi, thanks,The article was very well written, very helpful to me