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Facebook Brand Grab: Another reason to trademark a name
© Cheryl Hodgson 2009 | Posted on June 11, 2009
Facebook, Inc., announced that beginning Saturday, June 13th at 12:01 a.m. U.S. EDT, users of the Facebook website will be allowed for the first time to create personalized URLs for their Facebook pages (facebook.com/yourname).
Owners of international trademark registrations or federal trademark registrations can reserve their trademark on the Facebook platform by submitting relevant information to Facebook, Inc. through their trademark protection contact form, available at http://www.facebook.com/help/contact.php?show_form=username_rights.
Facebook, Inc. has created an online form for rights owners interested in preventing their trademarks from being registered as usernames by Facebook users.
We suggest trademark owners take advantage of this opportunity to be proactive in trademark monitoring and enforcement, lest your trademark end up as part of someone else’s facebook page.
An interesting article appears in Advertising Age http://adage.com/digitalnext/article?article_id=137195.
Contact our office for further assistance or information. 310.623.3315.
Technorati Tags: brand equity, brand management, brand protection, Branding, Intellectual Property, trademark registration, Trademarks
1 Comment »
June 11th, 2009 at 8:55 pm
Thanks for the heads-up on this. I’m certain there will be quite a few people who will attempt to “Facebook brand” themselves as “IBM,” “Apple,” “Sony” and the like.