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Follow the 7Ps of Branding
© Cheryl Hodgson 2009 | Posted on March 17, 2009
by Kevin Randall
-Courtesy of www.brandchannel.com
Follow the 7Ps of Branding
Every day we are bombarded with numbing news about the economy: bank busts, bailouts and buyouts, rising jobless claims, more home foreclosures, declining consumer confidence, the unfolding “stimulus package” and a national budget in crisis.
In the marketing world, we endure a similar drumbeat regarding the fallout: dismal corporate earnings, company layoffs, marketing budget cuts, advertising going dark, clients and agencies and people coming and going, and a brand budget crisis. There is a sense of turbulence, malaise and a lack of confidence.
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