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	<title>Comments on: The Big Idea and Donny Deutsch Get it&#8211; Brand Equity Does Matters.</title>
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	<link>http://brandaideblog.com/advertising/the-big-idea-and-donny-deutsch-get-it-brand-equity-does-matters/</link>
	<description>BrandAide:  Trademark, Intellectual Property and Cyber Law</description>
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		<title>By: Linda Crane</title>
		<link>http://brandaideblog.com/advertising/the-big-idea-and-donny-deutsch-get-it-brand-equity-does-matters/comment-page-1/#comment-3</link>
		<dc:creator>Linda Crane</dc:creator>
		<pubDate>Thu, 03 Apr 2008 23:46:28 +0000</pubDate>
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		<description>Protecting one&#039;s brand and intellectual capital is vital to building longevity in your business. But it is not so easy to do and can seem overwhelming to the small business owner.  Cheryl has a  deep understanding and passion for the process which can calm the fears of the budding entrepreneur.</description>
		<content:encoded><![CDATA[<p>Protecting one&#8217;s brand and intellectual capital is vital to building longevity in your business. But it is not so easy to do and can seem overwhelming to the small business owner.  Cheryl has a  deep understanding and passion for the process which can calm the fears of the budding entrepreneur.</p>
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		<title>By: Bruce A. Heller, Ph.D.</title>
		<link>http://brandaideblog.com/advertising/the-big-idea-and-donny-deutsch-get-it-brand-equity-does-matters/comment-page-1/#comment-2</link>
		<dc:creator>Bruce A. Heller, Ph.D.</dc:creator>
		<pubDate>Mon, 31 Mar 2008 04:08:49 +0000</pubDate>
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		<description>Protecting one&#039;s brand and intellectual capital is easy to dismiss. Cheryl&#039; straightforward and practical style reminds all of us to think a second time about the need to protect.
Keep up the good work.</description>
		<content:encoded><![CDATA[<p>Protecting one&#8217;s brand and intellectual capital is easy to dismiss. Cheryl&#8217; straightforward and practical style reminds all of us to think a second time about the need to protect.<br />
Keep up the good work.</p>
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