Comments on: Brands Lost In Translation: NOVA Means “Does Not Work” http://brandaideblog.com/uncategorized/brands-lost-in-translation-nova-%e2%80%9cdoes-not-work%e2%80%9d/ BrandAide: Trademark, Intellectual Property and Cyber Law Wed, 03 Aug 2011 10:49:43 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Zachary Beggs http://brandaideblog.com/uncategorized/brands-lost-in-translation-nova-%e2%80%9cdoes-not-work%e2%80%9d/comment-page-1/#comment-9 Zachary Beggs Tue, 11 Nov 2008 23:10:05 +0000 http://brandaideblog.com/?p=62#comment-9 Funny, I thought the Vauxhall NOVA, while assembled in Spain, was sold on the continent under the Opel Corsa name. Moreover, that smacks of the old Marketing 101 tale (untrue, of course) about the Chevy Nova supposedly receiving a cruel welcome in Mexico. Whatever the case may be, it doesn't take away from the truths mentioned in the article. One has to do one's homework before launching abroad. Funny, I thought the Vauxhall NOVA, while assembled in Spain, was sold on the continent under the Opel Corsa name. Moreover, that smacks of the old Marketing 101 tale (untrue, of course) about the Chevy Nova supposedly receiving a cruel welcome in Mexico.

Whatever the case may be, it doesn’t take away from the truths mentioned in the article. One has to do one’s homework before launching abroad.

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