Comments on: Has Google Met Its Match in Regards to Adwords?

By: Cheryl Hodgson

Cheryl Hodgson — Sat, 23 May 2009 00:07:45 +0000

You are very welcome!!! And thank you for the amazing comments. It is very interesting to us to see how the newest case filed will pan out – and hopefully the question actually answered in court. Your comment is an interesting one Max – maybe Google could approach TM owners with a revenue sharing scheme, that way those that are affected at least get some compensation for their time and effort in registering a trademark. And believe me, getting a TM registered is A LOT of time and effort!!!!

Keep the great ideas coming!

By: max

max — Sat, 16 May 2009 15:04:01 +0000

As the owner of 10 + federal trademarks I would welcome the effort. With their technology they could easily exclude and/or flag protected brands. If they had an agreement of sorts with that brand then there would be a revenue sharing scenario. Otherwise, they could easily have a “do not call” list where those that don’t want gooogls money could register to be excluded. (I butchered their name on purpose to see how they like “brand abuse”.
Having said that, it seems like googals mo is as you’ve pointed out, throw money at the problem
after they have abused something.
Wouldn’t it be better for a company of that magnitude and influence to simply throw the money first, without the “in your face attitude”. That would uphold the basic principles of our laws instead of ruffling everybody’s feathers and causing negative stress.
This is such an obvious wrong but I noticed that we as “the people” need that someone to slap us awake and into action. Count me in and thanks for slapping me!

By: Alicia Mary Smith

Alicia Mary Smith — Fri, 15 May 2009 23:27:18 +0000

Love the way you’ve written in plain French, that even those us not so versed in the subject matter, can understand the impact of your very worthwhile and important mission. I commend you in your approach of integrity, fairness and total professionalism. I look forward to more – Thank you!

By: Robert Fleming

Robert Fleming — Fri, 15 May 2009 11:57:28 +0000

This is very interesting. It shows how embryonic things still are within the Internet marketing arena. It shares some traits though, with the offline world, such as yellow page advertising that use trademarks in display ads. I would think it would be difficult for Google to do a trademark search for every keyword someone seeks to list under, and would ultimately increase the costs of online marketing. International eCommerce further complicates the issue. The legal terrain of the Internet is still largely a frontier, with trademark issues, international commerce, sales taxes, gambling, privacy policies, spam, fair use issues and other arenas that are evolving.

By: John Scott G

John Scott G — Fri, 15 May 2009 02:44:32 +0000

This type of thing has been going on for too long. Thanks for calling attention to someone attempting to fight it.